I help build brands
and change conversations.

The Ask

Position analysts and leaders as industry experts through smart content of all stripes. Build content creation and distribution strategies — social media, paid thought leadership, owned and earned editorial, speeches, bylines, articles — that puts the right leaders on the right platform at the right time.

The Result

For clients including CDW, EY, and a Big Four professional services firm, we delivered a 10x increase in engagement. Words, placed well, move people.

The Ask

Grow a digital presence as sleek, authoritative, and inspiring as a print icon of 25 years.

The Result

Made food, style, and travel accessible and irresistible for an online audience. Served people the food and wine they wanted — and didn't know they wanted. Helped transform a globally recognized brand into a destination that is digestible and delicious. Grew monthly pageviews from 500,000 to 40 million.

The Ask

Help build an internal design and brand studio — the IBM Originals — that could revitalize a 100-year-old brand.

The Result

Built award-winning campaigns that drove 40% of $6 billion in annual revenue for the AI-based collaboration unit. Helped reimagine a tech icon as relevant, agile, and a thought leader.

The Ask

Take a multi-billion-dollar tech company with a complex global footprint and make the world understand what it does — and why it matters.

The Result

Led an international content team to unify the brand voice across markets. Applied premium storytelling to elevate market presence, achieving a 200% increase in audience engagement.

The Ask

Direct editorial production for one of America's most iconic lifestyle brands — an 11-million-member luxury catalog that had to be perfect, every time.

The Result

Established style standards for the entire merchandising division. Curated premium product selections for an affluent, style-conscious audience. Created sophisticated content celebrating entertaining, decorating, and fine living — collaborating directly with Martha Stewart's team to maintain brand excellence.

The Ask

Build a national movement in response to federal court decisions eroding civil rights protections — uniting over a hundred civil rights organizations around a single, urgent message.

The Result

Built a network of hundreds of national campaigns via digital channels. Developed strategic partnerships with key stakeholders and organizations. Spread the message about the impact of court rulings on communities, opportunities, and rights — at a moment when it mattered most.