Writer · Strategist · Content Leader
15+ years crafting narratives across lifestyle, tech, finance, and healthcare — turning complex ideas into stories that elevate brands, engage audiences, and drive growth.
View My Work bauerfrau@gmail.comAbout Me
I'm a seasoned content strategist and leader with 15+ years of experience creating compelling narratives across lifestyle, tech, finance, and healthcare. My work has helped brands grow audiences, win awards, and drive meaningful revenue.
From growing Food & Wine's digital audience to 40 million monthly pageviews, to leading global content teams at HCL Software and IBM, I bring both editorial instinct and strategic rigor to every project.
I specialize in thought leadership, executive communications, and content that positions organizations as the definitive voice in their space.
Currently
Content & Social Media Strategist, J&L Communications
Recent
Content Manager, BlinkRx (2025–2026)
Background
Lifestyle · Tech · Finance · Healthcare
Past
HCL Software · IBM · Food & Wine · Martha Stewart
Education
B.A. Literature & Photography, UC Santa Cruz — Highest Honors
Selected Work
White Paper · BlinkRx
Proprietary analysis reveals that patients receiving a price within 15 minutes are 15% more likely to fill a prescription — a data-driven case for speed as a competitive advantage in pharma.
Thought Leadership · EY Government & Public Sector
A practical framework for government leaders navigating AI adoption — from strategy and governance to implementation and citizen-centered outcomes.
Financial Planning · Choreo Advisors
A guide for families navigating the complex intersection of long-term care, financial security, and government benefit eligibility for dependents with special needs.
E-Book · EY Government & Public Sector
An EY e-book exploring how governments can navigate the green transition — balancing economic growth, energy security, and sustainability mandates at scale.
Blog · HCLSoftware
A strategic guide for enterprise leaders building internal momentum for digital transformation — framing the argument for executives, skeptics, and budget-holders alike.
Video Production · IBM
The primary content piece for a global campaign that revitalized and repositioned IBM Domino as an indispensable enterprise platform — making the case for the bedrock and reliable technology to a new generation of decision-makers.
Experience
Experience
Content & Social Media Strategist
2024 – PresentJ&L Communications
Develop and execute targeted content strategies positioning analysts and leaders as industry experts. Write and edit thought leadership across finance, healthcare, and tech.
Content Manager
2025 – 2026BlinkRx
Oversaw all content strategy for a patient-driven pharma technology company, producing original research and thought leadership in collaboration with experts and stakeholders.
Global Content Director
2019 – 2024HCL Software
Led international content team for the multi-billion-dollar tech company, elevating market presence through premium brand storytelling. Achieved 200% increase in audience engagement.
Content Director
2017 – 2019IBM
Directed content strategy driving 40% of $6 billion annual revenue for AI-based collaboration unit. Created award-winning end-to-end marketing campaigns.
Executive Vice President, Content
2014 – 2017Remedy Health Media
Led content and brand strategy for print and digital properties, generating over $30 million in digital revenue. Managed a team of 25 across two cities.
Executive Digital Editor
2007 – 2014Food & Wine
Grew monthly pageviews from 500,000 to 40 million through strategic content optimization. Built a community of over 2 million social followers.
Managing Editor
1998 – 2000Martha Stewart Omnimedia
Directed editorial production of an 11-million-member luxury lifestyle catalog, establishing style standards for the entire merchandising division.
Skills
Content Strategy · Thought Leadership · Executive Communications · Brand Narrative · Editorial Direction · Social Media · White Papers · Award Submissions · Team Leadership · Revenue-Driven Campaigns
Education
B.A. Literature & Photography
University of California, Santa Cruz — Highest Honors